KAB’s general objective is to contribute towards the creation of an enterprise culture in a country or society, by promoting awareness among young people of the opportunities and challenges of entrepreneurship and self-employment, and of their role in shaping their future and that of their country's economic and social development
The specific objectives of the KAB package are to
Develop positive attitudes towards enterprises and self-employment among the population, by targeting youth but also stakeholders for enterprise development
Create awareness of enterprises and self-employment as a career option for young people in secondary and vocational education
Provide knowledge and practice of the desirable attributes for and challenges in starting and operating a successful enterprise
Facilitate the school-work transition as a result of a better understanding of functions and operations of enterprises